The magazine that I have designed for the college sticks to the same type of conventions that those of other institutions also do. It is important to engage key concepts on the cover of the magazine otherwise it may not be appealing to audiences and therefore it will not make a profit or be beneficial to anybody.
Using technology such as Photoshop to manipulate and edit images helped me to gain the effects I wanted; this is an important programme or skill to be able to do in order so create images that are relevant to the media text that is involved. It is also important to be able to edit and customise image so they fit into the text in a technical way.
I used the technique of anchorage on the front cover of my magazine, readers will view the magazine from left to right, then diagonally right to left before reading across the bottom left to right again (In a Z shape) therefore its important to provide the information in this format so that it is simple and easy for audiences to take it. The first thing the audience will see is that the magazine is ‘ONLY £1.50’ and the last thing they will see is that if they buy the magazine they will have the chance to win a cinema ticket. By making sure that the first and last thing the audience sees is that they are getting offers and things that benefit them in the magazine- they will believe that it is important that they buy it. Another technique i used on the magazine cover is using an easily identifiable house-style. The house style of this magazine is green, grey and purple, which matches the colours of the Wyke College logo. This is effective as the students at Wyke will automatically associate these colours with Wyke and therefore know that this magazine is aimed at them. This will work well for my magazine as it won’t even have to be read for my audience to know that it is something they should be looking at.
The institution of the magazine could either be Wyke itself, if only a few copies needed to be printed or they could hire companies such as ‘Issuu’ ‘The PPA’ and ‘UK Magz’ to help publish this magazine. If the magazine was produced and printed solely by the college itself then there will be printing costs and quality to focus on. There is also the worry that the magazine may be over printed or under printed. However if other institutions are brought in to help publish the magazine then there is the cost of getting this help and also the cost of printing the magazine. Usually the institution is given a percentage of the profit that the magazine makes however this varies depending on what companies you go to. I have decided that my magazine will be produced in-house, this therefore means that Wyke will do all of the designing, promoting and printing of the magazine without help from outside businesses. I want to do this to show to the public and students of Wyke how capable Wyke is at achieving goals and therefore if they come here they cal strive to be successful and independent also.
The main image of my magazine front cover is a girl age 16- which is the audience that its targeted at. This automatically attracts people of a similar age range in due to the fact they feel like they can relate to the person on the front because there isn’t much of an age gap between them. The image shows a typical looking college student looking happy and carrying a folder. This suggests that being at Wyke is a lot of commitment to work however it is a very pleasant and happy place to study. Teenagers are represented on the front of the magazine, and from this image it gives off the impression that all students at Wyke enjoy their education there and want to succeed and doing well. Because the focus of the min image is looking direct at the camera this makes it appear as though it is looking at the person who has picked up the magazine, this will give off the sense that everyone is involved in this magazine and it is something that everyone can be part of.
The target audience of my magazine is students who attend Wyke. This is mainly males and females between ages 16-18 therefore i need to make my magazine look mature but still fun and eye catching in a way that will appeal to people of both sexes in this age range. This could be difficult to achieve because of niche audiences which is males and females. The colour purple which is displayed on the front of the magazine and also the image of a girl could be considered very feminine therefore may not attract many boys. However the green and the gray and also the bulletin advertising ‘new sports column inside’ is very masculine. Using 2 different representations helps to balance out who the audience may be and therefore encourages more people to buy the magazine. The target audience is people between ages 16-18 because majority of people that attend wyke are these ages. It is important that the magazine caters to the needs of these peoples ages which is why i have used maturity on the cover by showing a student who is busy working and organising work. This shows students that its important to always be focused on education and work however i have balanced out the seriousness of the magazine by using vibrant colours and displaying that there are quizzes and games inside of the magazine. This gives off the impression that there is a healthy balance between fun and education and therefore this is why it is important for teenagers to buy this magazine. This also relates to value of lifestyles. Students need to be focused and prepared however they need to be sociable and active at the same time- the magazine boasts that these are all things that it can help promote and achieve.
The representation of this magazine cover as discussed before is a 16 year old girl. The denotation of this image is that she is holding a folder and is looking happy. The image shows the girl smiling and looking directly at the camera and also she is dressed in casual everyday clothing, holding a bag. The connotation of this image however could be that due to the fact the subject in this photo is looking at the camera and smiling, Wyke is a happy and sociable place. This is also shown by the extravert stance of the subject, by her having her shoulders relaxed back it looks as though she is comfortable and settled in at Wyke and as though she is welcoming in new people (or people to read the magazine). This image also connotates that by holding a bag and a folder Wyke expects students to be prepared and ready however because the folder displayed in the image looks organised- teachers will offer help with this therefore it is easy for students to succeed. A final connotation of this image is that students at Wyke are stereotypically casually dressed as though prepared for every day activities. This could suggest however that not much happens at Wyke but on the other hand, it als shows that students are prepared for anything. The subject in this image is wearing a baggy jumper which is a very versatile piece of clothing. It suggests that at Wyke students must always be waiting for the next thing to happen. The final representation of this image is that college students are all confident and sociable. This is a good thing as it will attract more of an audience as the image looks as though the subject is approachable and happy which therefore gives off the impression that everyone at Wyke is as cheery and happy as this. It is usually stereotypical that teenage girls are moody and argumentatitive, so it is important to express on the front of the magazine by using this image that by coming to Wyke this stereotype can be defeated and people become more mature and change into kinder and more generous people.
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