LIIAR analysis of brief;

Language:
My product (music magazine front cover) needs to contain things such as a short and bold masthead in order to be eye catching and memorable. The mast should be the first thing the eye is drawn to so the audience can establish what the product is straight away. The main image of the front cover must be a medium close up- which will involve just from the shoulders and above being shown. This ensures that the magazine cover looks more personal as it is close and therefore you can see everything about the person in the image. Another way to make the image more personal is to use eye contact. This targets people into buying the magazine as they feel as though they are a part of the image due to direct contact from the person within the magazine. I will use a bright colour scheme on my music magazine however I believe it's important to only stick to a 3 colour theme in order to keep the audience interested in what is placed in front of them. Using bright colours will make the magazine more interesting and draw in the audiences eye, using smaller thumbnail images on the cover will also draw in an audience as it is giving them a sneak preview of what is coming up in the magazine and therefore will give them the feeling they want to continue reading to know what is going to happen. Magazines such as NME also use techniques such as anchorage as shown on the ‘Lily Allen’ issue. As you can see- much like magazine, the masthead is at the very top of the page and is in a bold red font. This automatically attracts the eye to this area of the page and therefore the first thing the audience establish is who the institution of the magazine is. Another thing that these 2 magazines have in common is the fact that the next thing your eye is drawn to is the main image on the front cover. This is of the artist however both layouts and images are different from each other. Anchorage is used so that the audiences eyes are drawn to certain sections of the page at certain times in order to ensure that the institution of the magazine is promoting and trying to sell as many issues as possible through the art of persuasion and creating an eye catching front cover. Displaying the barcode and price is an important aspect of having a magazine cover. Usually if there is a special off or introductory price of the magazine then this is displayed bolder and eye catching then if the price is a regular rate. The barcode however is dull and boring therefore is usually placed in the bottom corner of the magazine so that it doesn’t draw any attention away from the information and images that are placed on the front cover to grab an audience’s attention.

Institution;
To be able to sell and produce my magazine successfuly I need to find a suitable institution such as IPC or Bauer Media. Both of these institutions have UK and global succcess and therefore i believe that i need to look into how the genre of my magazine would fit in with either of these institutors.

Ideology;
Due to the genre of my magazine being easy to establish, there is a specific niche audience that i need to represent things in specific ways to. This can be done through use of model and the props and costumes within images, colour themes and house styles and also the content within the magazine.

Audience;
In order to create a successful magazine it is important to have you're ideas set on a target audience. This is so that you can use conventions in order to appeal to different social groups or age ranges. In order to establish what kind of audience you want to target demographic and socio economic group research can help with this.

Representation;
Representation links to who and what is addressed within the magazine. This includes gender, orientation, age and interests and can be portrayed through aspects such as images and models used in the magazine, headlines and interviews and also the costumes of which the models wear- including hair, make up and the setting of the images.