IPC is another leading institutor of magazines with a similar audience as to that which my magazine will target, however there are only a few select magazines within this institution (such as NME and Nuts) that have the same specific target audience. IPC describe themselves to target 3 main audiences of men, mass market women and uomarket women. For this reason I believe that IPC Media may not be the correct institution for my magazine as mine is particularly target at people between the ages of 16-25 who have little money and enjoy more indie alternative music and magazines.
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